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Imabari Waffle Towels

Free U.S. Shipping & Easy Returns

Lightweight, incredibly soft, and quick to dry, say hello to your new can’t-live-without staples. Loomed with an oversized waffle construction, these waffle towels are more breathable and absorbent than your run-of-the-mill versions. Designed in five fresh hues and finished with a refined, flat-edge border, they’re as handsome as they are functional.

Each towel is made with long-staple Pima cotton and loomed in the oldest, family-run mill in Imabari that has spent 100 years perfecting the art of towel making. From weaving to dyeing and washing, each step is done in a fair-trade environment.

Note: Each set includes two towels – two face towels / washcloths, two hand towels, or two bath towels.

  • Face Towel / Washcloth - 14"L x 14"W
    Hand Towel - 33"L x 14"W
    Bath Towel - 57"L x 31"W

  • 100% Pima cotton (from the US) - 490 GSM

  • Japan

  • We offer free 30-day returns for bedding & towels. Please return items unwashed & in original packaging.

The Ishizuchi Textile Mill

“We have a strong history. For a century, our family has been setting new standards for quality and sustainability in the towel industry.”
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34° 03' 53'' N
133° 00' 04'' E

Made with higher standards. We preserve artisan craft by paying wages that average 2x the fair trade requirement.

These cotton towels can be machine washed on cold with like colors. Tumble dry on low. Do not bleach.

After washing, the waffle weave will deepen and shrink a bit, developing a more organic character over time. We recommend hanging on a rack instead of hooks – the hooks will stretch out the weave over time.

  • Always free shipping within the continental U.S.

  • Exchanges and returns for store credit are free.

    Prefer a refund? A single re-stocking fee will apply:
    $0 (no fee) for just bedding and/or towels
    $25 for most other returned orders
    if your return includes oversized items (area rugs, furniture, mirrors)

    Easy returns within 30 days of delivery.

To view our full shipping & returns policy, click here.

Customer Reviews
Customer Reviews
4.5 Based on 82 Reviews
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Cristin R.
United States United States
Beautiful Quality and Construction

I really love the function, feel and look of these towels.

Shannon F.
United States United States

The weave looks delicate, but it’s held up in my not so great shared apartment washing machine so far. It is cozy, dries me off so well, dries fast itself, and doesn’t develop a smell. Those last two things were why I went with these towels and I’m so happy I did!

Amy D.
United States United States
New favorite towel

Absorbent, fast-drying, easy care, great looking - we've finally found a towel that we love.

Kendall A.
United States United States
Love these!

I bought these Waffle towels as well as the Plush towels, and I love them both! These Waffle towels are soft, dry super quick, and look amazing. Might buy the hand towels next!

Lauren S.
United States United States
A perfect addition to my bathroom

A perfect pop of color and texture for my bathroom!

Alexia E.
United States United States
love these

I bought a set to try about a year ago, and decided to treat myself to another one this year. The towels are beautiful, incredibly absorbent and wear well. Both the blue and green are super!