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Imabari Waffle Towels

Free U.S. Shipping & Easy Returns on Bedding and Bath

Lightweight, incredibly soft, and quick to dry, say hello to your new can’t-live-without staples. Loomed with an oversized waffle construction, these waffle towels are more breathable and absorbent than your run-of-the-mill versions. Designed in five fresh hues and finished with a refined, flat-edge border, they’re as handsome as they are functional.

Each towel is made with long-staple Pima cotton and loomed in the oldest, family-run mill in Imabari that has spent 100 years perfecting the art of towel making. From weaving to dyeing and washing, each step is done in a fair trade environment.

Note: Each set includes two towels – two face towels / washcloths, two hand towels, or two bath towels.

  • Face Towel / Washcloth - 14"L x 14"W
    Hand Towel - 33"L x 14"W
    Bath Towel - 57"L x 31"W

  • 100% Pima cotton (from the US) - 490 GSM

  • Japan

  • We offer free 30-day returns for bedding & towels. Please return items unwashed & in original packaging.

The Ishizuchi Textile Mill

The Ishizuchi Textile Mill image
“We have a strong history. For a century, our family has been setting new standards for quality and sustainability in the towel industry.”
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34° 03' 53'' N
133° 00' 04'' E

Fair Trade. Guaranteed. 100% of our products are made with a process guaranteed by the World Fair Trade Organization.

These cotton towels can be machine washed on cold with like colors. Tumble dry on low. Do not bleach.

After washing, the waffle weave will deepen and shrink a bit, developing a more organic character over time. We recommend hanging on a rack instead of hooks – the hooks will stretch out the weave over time.

  • Always free shipping within the continental U.S.

  • Exchanges and returns for store credit are free.

    Prefer a refund? A single re-stocking fee will apply to returns within 30 days:
    $0 (no fee) for just bedding and/or towels
    $25 for most other returned orders
    if your return includes oversized items (area rugs, furniture, mirrors)

    White glove delivery items are handled separately and have a 15% re-stocking fee.

To view our full shipping & returns policy, click here.

Customer Reviews
Customer Reviews
4.5 Based on 194 Reviews
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Allyson M.
United States United States


The perfect waffle towel

Jenna B.
United States United States

Odd size

I love the color and feel of this product but the size is odd. They are supposedly hand towels. Maybe for a 5 year old but more like a washcloth for me! I returned them, sadly.

Gumersindo O.
United States United States

Best honeycomb towel ever!

It is the perfect balance between softness and absorption. Can’t find this quality cotton easily in this finish- only one other producer in Italy comes close.

Scott B.
United States United States

I really liked it.

Great quality and feel.

Brannan I.
United States United States

Not worth the money, faded on first wash

The color is beautiful however the towel is a bit tighter if a weave than I would prefer- feels a little like a dish towel and not a hand towel. The most disappointing thing about the towel is the fading in the weave- there are what appear to be bleach spots on the towel after first wash. I never use bleach or whiteners so it couldn’t be that. I’ve had the same issue with other similar brands of waffle weave but had hoped these would be different. The color is gorgeous but they are not special enough to warrant the price. On another note the linen sheets are my favorite of all comparable brands. Love lots of things from citizenry, just not these towels.


The Citizenry

Hi Brannan, Thanks so much for sharing your thoughtful review of the Imabari Waffle towels! While we’re sad these didn’t quite hit the mark for you, we are thrilled to hear you are a fan of our brand and other offerings. This waffle weave may become tighter after washing, but should naturally stretch while hanging- though your comment regarding the color fading does give us pause! Someone from our team will be reaching out to take a closer look at this. We're so happy to have you, and are so grateful that with the support of customers like you, we're able to support artisanal craft around the world! Best, The Citizenry Team

Sabrina W.
United States United States

Waffle weave hand towels

Towels aren't much different than the Casaluna brand from Target, weave is a little tighter but for more than double the price there's no real difference. It took over three weeks to ship, which is ridiculous for a product that was stated to be "in-stock" and in the US. Not sure why it takes 3 weeks to make a shipping label for an in-stock item. Plus the shipping cost is high, so to wait so long just to get them to ship when you're paying full price to ship is pretty frustrating.


The Citizenry

Hi Sabrina, We appreciate you taking the time to share your experience with our Imibari Waffle Towels. However, we’re sorry to hear that they haven’t lived up to expectations and that the shipping experience wasn’t as quick as you’d hoped for. The Citizenry is happy to offer shipping throughout the US, including Hawaii and Alaska. With that, because shipping to those two outlier states involves cross-ocean travel, it does extend delivery time and cost. We hope that in time you’ll come to feel more confident in your purchase. While simple, we feel that these beautiful towels are special both in terms of their quality and their story. Should you have any lingering concerns, or if you’d like to chat further about your experience, please don’t hesitate to reach out to us at We’re here and always happy to help. Sincerely, The Citizenry Team

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White Glove Service

This piece is delivered to your home by our premium White Glove Service. 

In-stock items are expected to be delivered within 4-6 weeks from your order. Delivery timelines for custom furniture may vary. Your dedicated two-person team will deliver this product to your door, unpack your item in the room of your choice, and remove all packaging materials upon your approval. Flat rate delivery fees start at $279. For more information, please review our FAQ section.

Please note that any white glove items will ship separately from the rest of your order. However, all white glove items within your order will be held to ship together. All deliveries and appointments are managed by our partner, Deliveright.