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Imabari Waffle Towel Set

Free U.S. Shipping & Easy Returns on Bedding and Bath

Say hello to the most lightweight, absorbent, and soft towels we’ve ever laid eyes on (or hands, or feet, or… you get the idea). For extra durability and absorbency, the waffle weave is intentionally bigger than standard waffle-weave towels. The best part? What starts off as a pristine weave only becomes softer and more relaxed with each wash.

Available in white, grey, indigo, natural and olive - you’ll want these towels in every corner of your home.

Set includes: 

  • 2 face towels / washcloths 
  • 2 hand towels
  • 2 bath towels

Each towel is made with long-staple Pima cotton and loomed in the oldest, family-run mill in Imabari that has spent 100 years perfecting the art of towel making. From weaving to dyeing and washing, each step is done in a fair trade environment. 

  • Face Towel / Washcloth - 14"L x 14"W
    Hand Towel - 33"L x 14"W
    Bath Towel - 57"L x 31"W

  • 100% Pima cotton (from the US) - 490 GSM

  • Japan

  • We offer free 30-day returns for bedding & towels. Please return items unwashed & in original packaging.

The Ishizuchi Textile Mill

The Ishizuchi Textile Mill image
“We have a strong history. For a century, our family has been setting new standards for quality and sustainability in the towel industry.”
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34° 03' 53'' N
133° 00' 04'' E

Fair Trade. Guaranteed. 100% of our products are made with a process guaranteed by the World Fair Trade Organization.

These cotton towels can be machine washed on cold with like colors. Tumble dry on low. Do not bleach.

After washing, the waffle weave will deepen and shrink a bit, developing a more organic character over time. We recommend hanging on a rack instead of hooks – the hooks will stretch out the weave over time.

  • Always free shipping within the continental U.S.

  • Exchanges and returns for store credit are free.

    Prefer a refund? A single re-stocking fee will apply to returns within 30 days:
    $0 (no fee) for just bedding and/or towels
    $25 for most other returned orders
    if your return includes oversized items (area rugs, furniture, mirrors)

    White glove delivery items are handled separately and have a 15% re-stocking fee.

To view our full shipping & returns policy, click here.

Customer Reviews
Customer Reviews
4.6 Based on 54 Reviews
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Joan K.
United States United States

Gorgeous towels!

I bought these towels in navy and olive - both colors are gorgeous! I love the feel of them when they’re dry, and I especially love the feel of them drying off after a shower. They’re absorbent, pliant and visually beautiful. We love having them in our home.

United States United States


I searched for a long time for an alternative to terrycloth towels. We live near the ocean and during the summer our towels never dry and start smelling musty. I really hoped these Imabari towels would be the solution. BUT, they're quite heavy and almost feel like you're trying to dry yourself with a blanket. They're also not as absorbent as terrycloth, so it takes longer to get dry. Also, due to the weave, they catch on jewelry, including rings. On the plus side, they're very well made. I really, really wanted to love these towels, but I don't. It looks like I'm stuck with them, though, since they're pretty pricey and I can't return them. I truly don't get the hype.


The Citizenry

Thank you for taking the time to review the towels, and we're so sorry that you found them lacking! They are indeed well made, and may begin to feel a bit lighter as they get some use and washes. Thanks, The Citizenry Team

Matt K.
United States United States

Towels are too thick

Beautifully made towels but they are too thick for me to use comfortably.

Kimberly p.
United States United States

Love these towels ❤️❤️❤️

Chic. Absorbent. Fast drying. Lovely. ❤️

Cree M.
United States United States

Game changer

These towels are not only extremely soft, they get softer as you wash them and I’ve never had a towel that just wicks the water right off without rubbing. Highly absorbing but also fast drying! I bought two sets in Olive and I’m in love. Will buy in more colors!

Bernadette A.
United States United States

Imabari Waffle towels.

They are everything they say they are. Love love them.

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White Glove Service

This piece is delivered to your home by our premium White Glove Service. 

In-stock items are expected to be delivered within 4-6 weeks from your order. Delivery timelines for custom furniture may vary. Your dedicated two-person team will deliver this product to your door, unpack your item in the room of your choice, and remove all packaging materials upon your approval. Flat rate delivery fees start at $279. For more information, please review our FAQ section.

Please note that any white glove items will ship separately from the rest of your order. However, all white glove items within your order will be held to ship together. All deliveries and appointments are managed by our partner, Deliveright.