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Imabari Waffle Towel Set

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Free U.S. Shipping & Easy Returns

Say hello to the most lightweight, absorbent, and soft towels we’ve ever laid eyes on (or hands, or feet, or… you get the idea). For extra durability and absorbency, the waffle weave is intentionally bigger than standard waffle-weave towels. The best part? What starts off as a pristine weave only becomes softer and more relaxed with each wash.

Available in white, grey, indigo, olive, and natural - you’ll want these towels in every corner of your home.

Set includes: 

  • 2 face towels / washcloths 
  • 2 hand towels
  • 2 bath towels


Each towel is made with long-staple Pima cotton and loomed in the oldest, family-run mill in Imabari that has spent 100 years perfecting the art of towel making. From weaving to dyeing and washing, each step is done in a fair-trade environment. 

  • Face Towel / Washcloth - 14"L x 14"W
    Hand Towel - 33"L x 14"W
    Bath Towel - 57"L x 31"W

  • 100% Pima cotton (from the US) - 490 GSM

  • Japan

  • We offer free 30-day returns for bedding & towels. Please return items unwashed & in original packaging.

The Ishizuchi Textile Mill

The Ishizuchi Textile Mill image
“We have a strong history. For a century, our family has been setting new standards for quality and sustainability in the towel industry.”
Learn More

206

34° 03' 53'' N
133° 00' 04'' E

Made with higher standards. We preserve artisan craft by paying wages that average 2x the fair trade requirement.

These cotton towels can be machine washed on cold with like colors. Tumble dry on low. Do not bleach.

After washing, the waffle weave will deepen and shrink a bit, developing a more organic character over time. We recommend hanging on a rack instead of hooks – the hooks will stretch out the weave over time.

  • Always free shipping within the continental U.S.

  • Exchanges and returns for store credit are free.

    Prefer a refund? A single re-stocking fee will apply:
    $0 (no fee) for just bedding and/or towels
    $25 for most other returned orders
    $65
    if your return includes oversized items (area rugs, furniture, mirrors)

    Easy returns within 30 days of delivery.

To view our full shipping & returns policy, click here.

Customer Reviews
Customer Reviews
4.6 Based on 50 Reviews
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Filter Reviews:
CF
11/02/2021
Chevelle F.
United States United States
Love these towels!

These towels are thick, very absorbent and dry quickly. They're also big enough to go completely around your body. I purchased the olive colored ones to match my room decor.

SP
10/03/2021
Suzanne P.
United States United States
Absorbing, dries fast, and oh so soft!

These towels are the LEGIT Japanese waffle towels that all of my friends from Asia recommend. We have now replaced every set In our house. The colors are perfect and true to the pictures (and color fast). Worth every penny.

PH
09/29/2021
Phillip H.
United States United States
Great towels

I love them, they dry very fast

JG
09/29/2021
jan g.
United States United States
amazing

these towels are awesome! now the bath towel is even bigger! yay! absorbing and soft

MS
09/13/2021
Michael S.
United States United States
The only correct choice

We tried 4 other waffle towels. 3 of which claimed to be Japanese. This Imabari one ended up blowing them all out of the water. The only “real deal” we found

SU
09/07/2021
Shea U.
United States United States
Awesome Towels

These towels are amazing! Soft and dry quickly. They feel great and wash up nice. So glad I made the purchase!