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An object is only as beautiful as the environment in which it’s made. That’s why we travel the globe to bring the world’s best craftsmanship home to you. Each design is made by the most incredible artisans with the finest materials. All made start-to-finish with fair trade standards.


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Saturdays: 11 am - 4 pm ET

22 Crosby Street
New York City, New York

Mon - Sat: 11AM - 7PM

Sun: 12PM - 6PM

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105 Fillmore St Ste 109
Denver, CO 80206

Mon-Sat: 10AM - 6PM

Sun: 12PM - 5PM

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Urvi Handwoven Jute Area Rug

Easy 30 Day Returns

Featuring an organic weave with a looser, more relaxed braid, this jute rug brings a natural, laid-back feel to any space. Sustainable, durable, and beautifully textured, this jute rug is perfect for layering or on its own. It’s versatile like that.

Each rug is braided by hand with natural jute fiber. All made start-to-finish in a fair trade workshop in Bhadohi, India.

We recommend using a rug pad to reduce slippage.

Also available as a runner.

Unsure of what size rug you need? Visit our rug size and style guide for more information.


  • Available in 5'x8', 6'x9', 8'x10'
    Rug Thickness: 1/2"

  • Natural Jute Fiber

  • Light blonde or dark auburn

  • India

Weavers of Raya

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25° 23' 29'' N  

82° 34' 03'' E

Fair Trade. Guaranteed. 100% of our products are made with a process guaranteed by the World Fair Trade Organization.

Our rugs are handcrafted to last a lifetime, made using the highest quality natural fibers – no synthetic materials like viscose, rayon, or polyester are used.

Basic care:

Because each rug is handcrafted with only natural materials, it is normal to see loose fibers or shedding in the first six months. 

Vacuum lightly at least once weekly using only low suction and no beater brush, as this may damage the rug. More frequent vacuuming will help prevent shedding.

Avoid placing rugs in prolonged direct sunlight as this can cause fading.

Rotate your rug every 3-6 months. This will help prevent excessive wear and fading in one area.

The use of a rug pad will keep your rug lying smooth and flat and will help prevent slippage.

Treating stains:

For jute rugs, do not use liquids for stain treatment – liquids will damage and discolor the natural fibers. Instead, use a dry rug shampoo or baking soda. Sprinkle the dry shampoo on the rug and allow it to sit for a couple of hours. Vacuum up the dry shampoo and flip the rug over to repeat on the other side. When in doubt, professional cleaning is always best.

  • Most in-stock items will ship via FedEx Ground in 7-10 business days unless otherwise noted. Items noted as White Glove will ship separately from the rest of your order, with delivery fees starting at $279 for most orders.

  • Exchanges and returns for store credit are free.

    Prefer a refund? A single re-stocking fee will apply to returns within 30 days:
    $0 (no fee) for just bedding and/or towels
    $25 for most other returned orders
    if your return includes oversized items (area rugs, furniture, mirrors)

    White glove delivery items are handled separately and have a 15% re-stocking fee.

For more information, please review our Shipping and Returns sections within our FAQ.

Customer Reviews
Customer Reviews
3.8 Based on 12 Reviews
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Sally R.
United States United States

It’s simply a very nice rug

It has no warped sides like some rugs can have, and I like its thinness. Not too thin, but just not so thick you fear tripping over it. Has a lovely weight to it that it stays put on my wood floor.

CYnthia d.
United States United States

Love my Urvi Braided Jute Rug!

This rug is beautiful in my master bedroom. The color and texture are exactly as shown on line. Have never been disappointed with any purchase from Citizenry. Always exceeds my expectations!

Aspen M.
United States United States

Beautiful rug, but was hoping it would be softer

The rug is a beautiful color (I ordered the lighter shade) and has a nice braided look. Unfortunately the texture was too scratchy for our living room. I could see this working better in a laundry or dining room. We chose to return it, but luckily the process was quite easy!

United States United States

Another winner from The Citizenry

After purchasing a runner that I LOVE, I decided to go for a full-sized rug. I wanted something fairly neutral but with some texture to give character and feel. This rug fits that bill. The weave is on the chunky side which is what I was going for, and the fabric is more course which provides texture but is not at all uncomfortable to walk on barefoot. My dog is happy too because now she’s not skidding on the hardwood floor when she jumps off the bed. Another great rug from The Citizenry. Now, maybe a throw to match the carpet???

Jacquelyn L.
United States United States

The Jute Rug You Want!

This rug is superior in quality when compared to other jute rugs. It has a beautiful tone and softness to it. Love it.