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Urvi Handwoven Jute Area Rug

Easy 30 Day Returns

Featuring an organic weave with a looser, more relaxed braid, this jute rug brings a natural, laid-back feel to any space. Sustainable, durable, and beautifully textured, this jute rug is perfect for layering or on its own. It’s versatile like that.

Each rug is braided by hand with natural jute fiber. All made start-to-finish in a fair trade workshop in Bhadohi, India.

We recommend using a rug pad to reduce slippage.

Also available as a runner.

Unsure of what size rug you need? Visit our rug size and style guide for more information.

NOTE: Returns of rugs not delivered via white-glove will incur a $65 refund fee, due to the size of the item. Returns for store credit are always free, except for rugs delivered via white glove which will have a restocking fee of 15% applied.

  • Available in 5'x8', 6'x9', 8'x10'

    Rug Thickness: 1/2'' 

  • Natural jute fiber

  • Light blonde or dark auburn

  • India

Weavers of Raya

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25° 23' 29'' N  

82° 34' 03'' E

Fair Trade. Guaranteed. 100% of our products are made with a process guaranteed by the World Fair Trade Organization.

Our rugs are handcrafted to last a lifetime, made using the highest quality natural fibers – no synthetic materials like viscose, rayon, or polyester are used.

Basic care:

Because each rug is handcrafted with only natural materials, it is normal to see loose fibers or shedding in the first six months. 

Vacuum lightly at least once weekly using only low suction and no beater brush, as this may damage the rug. More frequent vacuuming will help prevent shedding.

Avoid placing rugs in prolonged direct sunlight as this can cause fading.

Rotate your rug every 3-6 months. This will help prevent excessive wear and fading in one area.

The use of a rug pad will keep your rug lying smooth and flat and will help prevent slippage.

Treating stains:

For jute rugs, do not use liquids for stain treatment – liquids will damage and discolor the natural fibers. Instead, use a dry rug shampoo or baking soda. Sprinkle the dry shampoo on the rug and allow it to sit for a couple of hours. Vacuum up the dry shampoo and flip the rug over to repeat on the other side. When in doubt, professional cleaning is always best.

  • Most in-stock items will ship via FedEx Ground in 7-10 business days unless otherwise noted.

  • Exchanges and returns for store credit are free.

    Prefer a refund? A single re-stocking fee will apply to returns within 30 days:
    $0 (no fee) for just bedding and/or towels
    $25 for most other returned orders
    if your return includes oversized items (area rugs, furniture, mirrors)

    White glove delivery items are handled separately and have a 15% re-stocking fee.

To view our full shipping & returns policy, click here.

Customer Reviews
Customer Reviews
3.8 Based on 12 Reviews
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Nicole N.
United States United States

Big Disappointment

I purchased this rug less than 5 months ago after speaking with the Citizenry over the phone to ensure that the rug was durable. I bought it to go under our dining room table and have small children so I wanted to make sure it could handle the traffic. While the rug itself is pretty, it is not easily maintained or durable *at all*. Any spill stains the rug -- including water. We have large spots where water and milk spilled that will not come out and are very obvious upon looking at the rug. There is absolutely no way to clean it if there is a spill. If you plan to have this rug somewhere near food or drinks -- this is not the rug for you. I also have to note how disappointed I am with the Citizenry's customer service. I contacted them to ensure this would be a good option for my dining table and specifically noted we have young children that tend to spill their milk/water to ensure it could handle it. They were not accommodating and unfortunately left a very bad impression.


The Citizenry

Hi Nicole, We're truly sorry to hear that this Urvi Jute Rug purchase has let you down! Jute Rugs are known for being a great option for high-traffic rooms as they are extremely durable and long-lasting. With that said, jute does require a different approach when it comes to cleaning & care. Our care instructions are sure to include notes about treating stains immediately with dry shampoo only, as liquid cleaning can lead to permanent discoloration of the natural jute fiber. We understand that rugs are an investment, and we're so sorry that we weren't able to offer a replacement under these conditions. Your support of our brand means the world, so if there's anything else we might be able to assist with please don't hesitate to contact us at Best, The Citizenry

Amelia C.
United States United States

Beautiful rug, but poorly packed

This was shipped in a thin plastic bag that arrived torn to bits. The rug is beautiful, but I wish it hadn’t arrived with black marks all over from being exposed in transit.

Jacquelyn L.
United States United States

The Jute Rug You Want!

This rug is superior in quality when compared to other jute rugs. It has a beautiful tone and softness to it. Love it.

Amanda B.
United States United States

Ratty, non stop shedding, and loose threads throughout

I purchased this rug for my newly renovated living room after eyeing it for some time now. I was able to finally lay it out today and was sadly disappointed in what I saw. So many areas of this rug look ratty and not beautifully braided like in the photos. There are already so many loose threads along with pieces of what look like bark just sticking out from it, which are sharp when walking through the rug and I’ll probably have to spend some time cutting them out. Additionally, I have gone over this with the vacuum several times now (without the spinner) and the vacuum fills up like crazy so if you want a rug with minimum shed… this isn’t it. Only time will tell how this rug is going to hold up, but I don’t have high hopes seeing the condition it’s already in. Unfortunately, this would have been a return for me but with my living room under renovation, I hadn’t been able to fully lay it out and inspect it until now.


The Citizenry

Hi Amanda, Thank you for taking the time to provide your honest and thoughtful feedback. We’re truly sorry to hear that your experience with this rug was less than positive, and we’re so grateful that you reached out. Each of our Urvi Jute Rugs are hand woven with all-natural jute fibers, and because of that, it’s not uncommon to see some shedding or loose fibers during the first few months. We do recommend frequent vacuuming using very low suction to prevent damage to the weave and braiding. With that said, we’re disappointed to hear that your rug may have arrived with some faulty construction. We’ll be sure to pass this note along to our Design Team so they can look into this for future batches. In the meantime, our Client Experience Team will be contacting you to chat about your experience. Your satisfaction and continued support mean so much to us, and we would love to make things right for you! Sincerely, The Citizenry Team

Christine D.
United States United States

The title tells of what the rug is about and that is a good thing.

The rug is very handsome. We love the rich color and the braid is tight and beautiful.

Matthew V.
United States United States

Beautiful rug sprayed with chemicals on delivery

I absolutely love the look of this rug! The quality is stunning. However I am superbly disappointed in the quality of care taken on shipping of this product. I intentionally went out of my way to find a rug that was fair trade, hand made, and organic materials so why on earth would anybody in their right mind want it to be sprayed with so much poison before getting shipped? It really smells so horrible! I dumped two full boxes of baking soda on it overnight and left it outside to air out and it still smells just as bad after I vacuumed it off the next day. I've tried spraying it with essential oils and running a diffuser on it with oils in it as well to no avail. Really hoping the smell of these chemicals go away. I cannot express my dissatisfaction with the fact that so many toxic chemicals were soaking on my rug that my family will play on.


The Citizenry

Hi Matthew, We’re so sorry to hear about your disappointing experience with this beautiful piece. Our rugs are handcrafted to last a lifetime, made using the highest quality natural and organic fibers. Chemicals are not used to treat any of our rugs prior to shipping, so your comment about the smell certainly gives us pause. We absolutely understand how this can lend to an unpleasant takeaway on your end. We very much want to make this right for you, so our Client Experience Team will be reaching out to resolve this for you right away. Thank you again for your honest feedback. We hope we’re given another opportunity down the road to better prove to you our commitment to quality, transparency, and craftsmanship. Sincerely, The Citizenry Team

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White Glove Service

This piece is delivered to your home by our premium White Glove Service. 

In-stock items are expected to be delivered within 4-6 weeks from your order. Delivery timelines for custom furniture may vary. Your dedicated two-person team will deliver this product to your door, unpack your item in the room of your choice, and remove all packaging materials upon your approval. Flat rate delivery fees start at $279. For more information, please review our FAQ section.

Please note that any white glove items will ship separately from the rest of your order. However, all white glove items within your order will be held to ship together. All deliveries and appointments are managed by our partner, Deliveright.