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Far from any city you hear about in a Morocco travel guide, what Oued Zem lacks in cell service, it makes up in character. From the second we set foot on the dusty streets of this small mountain town, we felt right at home.

Greeted by a crowd of village boys and girls, we were ushered into one of the weaver’s homes. We made our way into the kitchen where a large wooden loom stood tall in the middle of the room. Here, the woman of the house sat cross-legged with an infant in her lap, masterfully weaving away.

As we watched, we could tell weaving wasn’t just her occupation; it was a way to preserve her rich Amazigh heritage. Her hands seemed to have a mind of their own as she wove ancient symbols into intricate rows.

Since most Moroccan textiles in the market today are vintage, we are excited to work with this cooperative to create new designs that fuel jobs and progress this age-old craft.