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An object is only as beautiful as the environment in which it’s made. That’s why we travel the globe to bring the world’s best craftsmanship home to you. Each design is made by the most incredible artisans with the finest materials. All made start-to-finish with fair trade standards.


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Saturdays: 11 am - 4 pm ET

22 Crosby Street
New York City, New York

Mon - Sat: 11AM - 7PM

Sun: 12PM - 6PM

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105 Fillmore St Ste 109
Denver, CO 80206

Mon-Sat: 10AM - 6PM

Sun: 12PM - 5PM

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Imabari Waffle Towel Set

Free U.S. Shipping & Easy Returns on Bedding and Bath

Say hello to the most lightweight, absorbent, and soft towels we’ve ever laid eyes on (or hands, or feet, or… you get the idea). For extra durability and absorbency, the waffle weave is intentionally bigger than standard waffle-weave towels. The best part? What starts off as a pristine weave only becomes softer and more relaxed with each wash.

Available in white, grey, indigo, natural and olive - you’ll want these towels in every corner of your home.

Set includes: 

  • 2 face towels / washcloths 
  • 2 hand towels
  • 2 bath towels

Each towel is made with long-staple Pima cotton and loomed in the oldest, family-run mill in Imabari that has spent 100 years perfecting the art of towel making. From weaving to dyeing and washing, each step is done in a fair trade environment. 

  • Face Towel / Washcloth - 14"L x 14"W
    Hand Towel - 33"L x 14"W
    Bath Towel - 57"L x 31"W

  • 100% Pima Cotton (from the US) - 490 GSM

  • Available in Natural, White, Olive, Light Grey and Indigo

  • Japan

  • We offer free 30-day returns for bedding & towels. Please return items unwashed & in original packaging.

The Ishizuchi Textile Mill

The Ishizuchi Textile Mill image
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34° 03' 53'' N 

133° 00' 04'' E

Fair Trade. Guaranteed. 100% of our products are made with a process guaranteed by the World Fair Trade Organization.

These cotton towels can be machine washed on cold with like colors. Tumble dry on low. Do not bleach.

After washing, the waffle weave will deepen and shrink a bit, developing a more organic character over time. We recommend hanging on a rack instead of hooks – the hooks will stretch out the weave over time.

  • Always free shipping within the continental U.S.

  • Exchanges and returns for store credit are free.

    Prefer a refund? A single re-stocking fee will apply to returns within 30 days:
    $0 (no fee) for just bedding and/or towels
    $25 for most other returned orders
    if your return includes oversized items (area rugs, furniture, mirrors)

    White glove delivery items are handled separately and have a 15% re-stocking fee.

For more information, please review our Shipping and Returns sections within our FAQ.

Customer Reviews
Customer Reviews
4.6 Based on 54 Reviews
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United States United States

Don't Understand the Hype

I don't understand what the other reviews are raving about. These towels do not have a high quality look or feel. They feel more like a tablecloth than a towel, and they are not absorbent at all. Maybe waffle weave towels just aren't my thing--to each his own, but I returned these immediately.


The Citizenry

Hi Hector, Thanks so much for taking the time to share your feedback on the Imabari Waffle Towels. We are disappointed to learn this product did not meet your expectations. The waffle technique was a new addition to our bath collection in 2019 and any feedback is invaluable to our design team. These towels are crafted in Japan from 100% pima cotton. To help them maintain their perfect shape, you can pull gently on the weave when they're fresh out of the dryer. When you're using these towels in your space, we recommend rack-drying, rather than using a hook, to keep the waffle weave from stretching. Our client experience team has been in touch to discuss next steps, but in the meantime, we truly appreciate your support. Best, - The Citizenry Team

Jacqueline L.
United States United States

Best once washed

Right of the box they look really nice. They do fluff out a little more once washed and are much softer. I do like that they dry faster and I get hot in the morning after the shower so I like sitting around doing my routine in this towel. I think the size is nice. If you're looking for plush, this is not for you. I bought two sets and am very happy.

Judith K.
United States United States

Terrific Imabari indigo waffle towels

These indigo towels are a gorgeous color, rich textural feel, and beautifully absorbent. The towel set is a perfect size for all bath needs. Highly recommended!

Aubrey C.
United States United States

Never want to use another towel again.

Right out if the box I fell in love with these towels and then I washed them... didn't know they could get any better. They are soft and fluffy, kind of airy weight to them but still feel like a cozy blanket. Seriously, best towels of all time.

Carol P.
United States United States

Lovely towels

The waffle texture is a nice thick towel. I wanted pretty also for when they are hanging. One big suggestion would be to add a loop on them for the shower hooks so often used these days. That would make them perfect!