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Imabari Waffle Towels

Free U.S. Shipping & Easy Returns on Bedding and Bath

Lightweight, incredibly soft, and quick to dry, say hello to your new can’t-live-without staples. Loomed with an oversized waffle construction, these waffle towels are more breathable and absorbent than your run-of-the-mill versions. Designed in five fresh hues and finished with a refined, flat-edge border, they’re as handsome as they are functional.

Each towel is made with long-staple Pima cotton and loomed in the oldest, family-run mill in Imabari that has spent 100 years perfecting the art of towel making. From weaving to dyeing and washing, each step is done in a fair trade environment.

Note: Each set includes two towels – two face towels / washcloths, two hand towels, or two bath towels.

  • Face Towel / Washcloth - 14"L x 14"W
    Hand Towel - 33"L x 14"W
    Bath Towel - 57"L x 31"W

  • 100% Pima cotton (from the US) - 490 GSM

  • Japan

  • We offer free 30-day returns for bedding & towels. Please return items unwashed & in original packaging.

The Ishizuchi Textile Mill

The Ishizuchi Textile Mill image
“We have a strong history. For a century, our family has been setting new standards for quality and sustainability in the towel industry.”
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34° 03' 53'' N
133° 00' 04'' E

Fair Trade. Guaranteed. 100% of our products are made with a process guaranteed by the World Fair Trade Organization.

These cotton towels can be machine washed on cold with like colors. Tumble dry on low. Do not bleach.

After washing, the waffle weave will deepen and shrink a bit, developing a more organic character over time. We recommend hanging on a rack instead of hooks – the hooks will stretch out the weave over time.

  • Always free shipping within the continental U.S.

  • Exchanges and returns for store credit are free.

    Prefer a refund? A single re-stocking fee will apply to returns within 30 days:
    $0 (no fee) for just bedding and/or towels
    $25 for most other returned orders
    if your return includes oversized items (area rugs, furniture, mirrors)

    White glove delivery items are handled separately and have a 15% re-stocking fee.

To view our full shipping & returns policy, click here.

Customer Reviews
Customer Reviews
4.5 Based on 102 Reviews
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Tim P.
United States United States

Great towel

Best towel I own, for sure.

United States United States

Great quality and design

These towels are luxurious, oversized, and efficient. They dry fast, stay clean for a long time, and look amazing.


The Citizenry

Thanks for taking the time to review these beauts! And glad to hear that they live up to both style and function! Sincerely, The Citizenry Team

Roslyn S.
United States United States

Good but . . .

These are high-quality towels but they are considerably bulkier and stiffer than I expected, based on our other Imabari bath towels, which are from Kontex.

Sarah C.
United States United States

The perfect towel

Weight, texture, absorbency, quality.. perfect! I’m happy with my purchase and will be ordering more

Michala F.
United States United States

A bit rough for the price

We got some of the Mara towels to compare and while we loved the softness and size of the Mara towels ultimately thought that the Imbari would be more absorbant and soften as they were washed. But I can confirm after multiple washes that they have not softened one bit and are almost too rough to use.

Denise N.
United States United States

Best towels I've owned!

Feels comfy while also being absorbent and durable. I've been trying different waffle towels since they dry more quickly and the quality of these are clearly much higher than those from Onsen and Quince. After several uses and washes, it seems that these will last me a long time and be worth the price.

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White Glove Service

This piece is delivered to your home by our premium White Glove Service. 

In-stock items are expected to be delivered within 4-6 weeks from your order. Delivery timelines for custom furniture may vary. Your dedicated two-person team will deliver this product to your door, unpack your item in the room of your choice, and remove all packaging materials upon your approval. Flat rate delivery fees start at $279. For more information, please review our FAQ section.

Please note that any white glove items will ship separately from the rest of your order. However, all white glove items within your order will be held to ship together. All deliveries and appointments are managed by our partner, Deliveright.